About Us

About Malenva

At Malenva, our vision is to reinvent the way you care for yourself, while staying true to our mission of creating a sustainable future for everyone.

Malenva is more than just an online store. It is a vibrant destination for those seeking to break free from the conventional. Fueled by imagination and a commitment to health, we are a creative playground for discovering a new relationship with your hair—one that is honest, natural, and riotously fun.

The Awakening

For decades, the "care" has been missing from haircare. We looked at the industry we were part of and realized a hard truth: The stuff we’ve been using is not good for us.

We were sold a promise that relied on a cycle of dependency. Conventional products—packed with sulphates and synthetics—weren't just masking problems; they were creating them. From dandruff and oiliness to dullness, smell, and chemical buildup, the industry was treating the symptoms while causing the disease.

Malenva was born to break that cycle. We are on a mission to fix the haircare industry, not by adding more chemicals, but by stripping them away.

The Malenva Method

We believe in the power of the transition. Our heritage is built on putting experience at the heart of the brand, and there is no greater experience than rediscovering your hair’s natural potential.

We have engineered the ultimate tool to guide you through this journey: The Zero Shampoo Hair Brush.

This isn't just a hairbrush; it is an instrument of change. Designed to help you transition away from harmful products quickly and easily, the Zero Shampoo Hair Brush allows you to mechanically clean your hair, distribute natural oils, and restore the ecosystem of your scalp.

Zero chemicals. Zero waste. Zero compromise.

We are replacing the "bottle" with the "brush," turning a daily chore into a luxurious, self-affirming ritual.

ReMalenva: Sustainability in Action

Our commitment to the planet is as strong as our commitment to your hair. With over a decade of retail activism, our ReMalenva initiative brings circular thinking to your bathroom.

  • Net Zero Future: By moving away from liquid shampoos and conditioners, we are drastically reducing water usage and carbon footprint.

  • Ban the Bottle: We are taking a stand against single-use plastics. The Zero Shampoo Hair Brush is built to last, replacing the hundreds of plastic bottles a typical person discards over a lifetime.

  • Clean Living: We ensure that what goes down the drain is safe for our oceans, because the best product is no product at all.

Everyone Is Welcome

The journey to natural hair can be intimidating, which is why Malenva is built as a social hub. We launched with the manifesto ‘Everyone is Welcome,’ and we mean it.

Whether you have straight, textured, curly, or coily hair, our community is here to support your transition. We are a diverse collective of collaborators, natural hair advocates, and innovative thinkers sharing tips, encouragement, and new ideas. We strive to make Malenva a truly diverse and inclusive environment where transparent and fair processes support diverse talent.

Our Promise

When it comes to customer experience, no one does it quite like Malenva. We aren't just selling a brush; we are facilitating a lifestyle change. Our extraordinary team members know how to surprise, amaze, and delight you as you watch your hair transform from dependent to liberated.

Welcome to Malenva. Welcome to the future of hair.